The following segment of CTV News broadcast on November 28, 2016 is not intended to solicit a purchase, or act as an endorsement, of Aviva Canada’s products or services. Shared for informational purposes and to demonstrate the safety aspects of automatic emergency braking technology.  

Automobile technology is constantly evolving, helping to make our roads safer.  Advanced safety technologies are fast becoming standard features in many vehicles. Car manufacturers have committed to making one of these technologies, automatic emergency braking (AEB), a standard feature in all new models in the near future.

The Insurance Institute for Highway Safety (IIHS) in the U.S. released a study in early 2016 that shows how AEB could reduce the number of rear-end collisions by up to 40%. Another study also found that AEB can reduce insurance injury claims by as much as 35%.


What is AEB and how does it work?

AEB is a road vehicle safety system that uses sensors to detect possible front-end collisions. The system automatically applies the brakes to prevent or lessen the damage of such impacts.

Visit IIHS for more information on automatic braking and other collision avoidance technologies.


How is Aviva helping?

We’re passionate about accident prevention and we recognize the importance of AEB in helping us all to feel safer.  We want to reward our customers who buy vehicles with enhanced road safety features, so we’re excited to announce another industry first – Aviva’s automatic emergency braking discount.


How do I get the discount?

If you own a vehicle fitted with a manufacturer-installed AEB system, you’ll be eligible to receive up to a 15% discount on your automobile insurance premium.* It’s automatically applied based on your vehicle car code and model year, upon purchase or renewal.

Contact your broker or agent today to find out if your vehicle qualifies for this discount. 


When will the discount be available?

  • Now available in Alberta and Quebec
  • Nova Scotia – December 1, 2016
  • Ontario – December 15, 2016
  • Prince Edward Island – February 1, 2017
  • New Brunswick – May 1, 2017
  • Newfoundland and Labrador, Nunavut, Yukon and Northwest Territories – to be announced


*Applies to all coverages, except the comprehensive and specified perils portion such as coverage for damages incurred while not driving such as theft, vandalism - and in general, the possibility of damages not reduced by an emergency braking system.